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Semi-Permanenet Hair Color

Conditioner

Blonder Powder

Developer (9%/6%)

Fine Tone

Hair Butter

Shampoo

Temporary Color

Hair Serum

Hair Oil

Tea Hair Mist

Tint Colorant

Timeless Natural Black Colorant

Timeless Dark Brown Colorant

Aqua

What is it doing in the product?

The base for product.

What is it doing to your hair?

Encourages even application.

Disodium EDTA

What is it doing in the product?

To improve binding and stability of the product (chelating agent).

What is it doing to your hair?

Prevents irritation and rashes on the skin and scalp.

Propylene Glycol

What is it doing in the product?

Used as a humectant and solvent. It also simplifies and enhances ingredient penetration through the hair.

What is it doing to your hair?

Offers moisturizing benefits to the hair. The hair gets a smooth and non-sticky feel after using the product.

Cetostearyl Alcohol

What is it doing in the product?

Used as a thickening agent in the product to enhance the texture and feel.

What is it doing to your hair?

Creates a protective layer on the hair, prevents loss of water, and results in smooth and healthy-looking hair.

PEG 100 Stearate

What is it doing in the product?

Acts as an emulsifier and stabilizer to prevent the product from separating.

What is it doing to your hair?

As it is derived from fatty acid it acts as an emollient and softens the hair.

Panthenol

What is it doing in the product?

It is a byproduct of pantothenic acid (vitamin B-5) and acts as a humectant

What is it doing to your hair?

It helps strengthen hair, retain moisture, and improves the texture of damaged hair

Steareth 2

What is it doing in the product?

Acts as a surfactant, disrupting surface tension, assisting the mix of oil and water.

What is it doing to your hair?

Cleanses the hair by lifting the dirt trapped inside the hair’s oil and rinsing it away from the hair.

Euxyl PE 9010

What is it doing in the product?

It is a broad-spectrum preservative effective against bacteria, yeast, and mold.

What is it doing to your hair?

It is paraben-free, formaldehyde-free, and has no adverse effect on the hair.

Perfume

What is it doing in the product?

Masking the inherent smell of some ingredients and enhancing the experience of using the product.

What is it doing to your hair?

Imparts pleasant fragrance on application.

Citric Acid

What is it doing in the product?

To maintain the PH of the formulation.

What is it doing to your hair?

Treats itchy scalp and stimulates hair growth.

Basic Dyes

What is it doing in the product?

Used as a Coloring agent.

What is it doing to your hair?

Basic dyes coat the surface of the hair to produce a semi-permanent effect lasting for at least a few washes.

Phyllanthus Emblica (Amla Extract)

What is it doing in the product?

Used for its anti-microbial properties (active).

What is it doing to your hair?

Serves as a natural hair conditioner and nourishes, strengthens, and reduces frizziness in the hair thereby making it shiny and voluminous.

Eclipta Prostrata (Bhringraj extract)

What is it doing in the product?

Used for its anti-fungal properties (active)

What is it doing to your hair?

Prevents dandruff and dry scalp by activating the sebaceous glands. Moreover, it helps in improving the blood circulation at the root of the hair bringing more nutrients to support hair growth.

Bacopa Monnieri (Brahmi extract)

What is it doing in the product?

Used for its anti-bacterial properties (active).

What is it doing to your hair?

Creates a natural protective layer around the hair follicles that keeps the hair fibers healthy. Reduces split ends and makes the entire mane lustrous.

Aloe Vera Extract

What is it doing in the product?

Used for its anti-inflammatory properties (active).

What is it doing to your hair?

It has a chemical make up like that of keratin and it rejuvenates the hair with its own nutrients, giving it more elasticity and preventing breakage.

Hibiscus Extract

What is it doing in the product?

Used for its antioxidant properties (active).

What is it doing to your hair?

The naturally occurring amino acids and vitamins in hibiscus flowers provide the hair with the nutrients that prevents premature greying.

Almond Oil

What is it doing in the product?

Acts as an emollient (active).

What is it doing to your hair?

Improves the texture of hair and protects hair from dryness and split ends.

Cetrimonium Chloride

What is it doing in the product?

It is a Cationic surfactant and acts as a conditioning agent.

What is it doing to your hair?

It is used to prevent static and buildup in the hair. It cleanses and eliminates odor by preventing the growth of microorganisms and enabling water to mix with dirt and rinse away

Paraffinum Liquidum

What is it doing in the product?

Acts as an emollient.

What is it doing to your hair?

It coats the hair shaft, thereby preventing toxins from being released.

Behentrimonium Chloride

What is it doing in the product?

It is a Cationic surfactant and acts as a conditioning agent.

What is it doing to your hair?

Keeps hair frizz-free and makes them manageable and soft.

GHTC

What is it doing in the product?

Acts as a binding and conditioning agent.

What is it doing to your hair?

 It hydrates the hair by sealing in the moisture. Also prevents hair breakage and makes hair smooth and shiny.

AAPT Chloride

What is it doing in the product?

Color protecting agent.

What is it doing to your hair?

It provides long-lasting damage repair, color protection and restores hair to its natural hydrophobic state.

Polyquaternium-10

What is it doing in the product?

Polymeric quaternary ammonium salt of hydroxyethyl cellulose, act as a anti-static agent.

What is it doing to your hair?

It is an anti-static agent, film former.  It will add softness and shine to dry hair.

Sodium Lauryl Sarcosinate

What is it doing in the product?

It is an anionic surfactant derived from sarcosine used as a foaming and cleansing agent. Mild surfactant with high foaming power.

What is it doing to your hair?

Cleanses the scalp and hair.

Sodium Methyl Cocyl Taurate

What is it doing in the product?

Used as a secondary foaming agent.

What is it doing to your hair?

Mild surfactant with no irritation.

Coco Glucoside

What is it doing in the product?

Non-ionic surfactant that can be used as a foaming, cleansing.

What is it doing to your hair?

Provides foaming lather without causing any scalp irritation.

Decyl Glucoside

What is it doing in the product?

Mild non-ionic surfactant.

What is it doing to your hair?

Ultra mild, retains moisture and prevents dryness even with repeated use.

Cocoamidopropyl Betaine

What is it doing in the product?

Act as a Foam booster.

What is it doing to your hair?

Creates thick lather, softens hair and reduces static.

Glycerin

What is it doing in the product?

Used as a humectant and solvent. It also simplifies and enhances ingredient penetration through the hair.

What is it doing to your hair?

Keeps hair moisturized, hydrated and healthy.

PEG 160 Sorbitan Triisostearate

What is it doing in the product?

Hydrophilic liquid thickener.

What is it doing to your hair?

Increases product viscosity without any change in effectiveness.

Pyrrolidone Carboxylate

What is it doing in the product?

It is the sodium salt version of pyrrolidone carboxylic acid.

What is it doing to your hair?

Retains moisture and gives suppleness to hair.

Polyethylene Glycol 150 Distearate

What is it doing in the product?

Acts as an emulsifier and stabilizer to prevent the product from separating.

What is it doing to your hair?

Acts as an emollient and softens the hair.

Olive Oil PEG 7 Ester

What is it doing in the product?

Emollient.

What is it doing to your hair?

It gives outstanding emolliency.

Phenoxyethanol and Ethylhexylglycerin

What is it doing in the product?

It is a broad spectrum preservative effective against bacteria, yeast and mould.

What is it doing to your hair?

Paraben-free, formaldehyde-free, has no adverse effect on hair.

Cocomonoethanolamide

What is it doing in the product?

Foam booster & viscosity builder

What is it doing to your hair?

Improves the formula without affecting the effect.

Dyes

What is it doing in the product?

Used as a toning agent.

What is it doing to your hair?

Blue color from the dyes coat the surface of the hair to neutralize the yellowness of the base.

Aloe Barbadensis Leaf Extract

What is it doing in the product?

Used for its anti-inflammatory properties (active).

What is it doing to your hair?

Similar to keratin, rejuvenates hair, giving it more elasticity and preventing breakage.

Emblica Officinalis Extract

What is it doing in the product?

Used for its anti-microbial properties (active).

What is it doing to your hair?

Nourishes, strengthens and reduces frizziness in the hair making it shiny and voluminous.

Hibiscus Rosa Sinensis Flower Extract

What is it doing in the product?

Used for its antioxidant properties (active).

What is it doing to your hair?

Prevents premature greying.

Potassium Persulfate

What is it doing in the product?

Oxidizing agent.

What is it doing to your hair?

Lightening hair by reacting with hydrogen peroxide in developer.

Ammonium Persulphate

What is it doing in the product?

Oxidizing agent.

What is it doing to your hair?

Lightening hair by reacting with hydrogen peroxide in developer.

Silica Gel

What is it doing in the product?

Desiccant.

What is it doing to your hair?

Strengthen hair and prevent thinning.

Sodium Silicate

What is it doing in the product?

Deflocculant AND pH adjuster.

What is it doing to your hair?

Remove impurities and improve the health of the scalp.

Magnesium Carbonate Hydroxide

What is it doing in the product?

Absorbent, Opacifying agent.

What is it doing to your hair?

Allowing moisture to penetrate the hair.

Sodium Stearate

What is it doing in the product?

Stabilizer.

What is it doing to your hair?

Ultra mild with good foaming effect,  retaining moisture even when used repeatedly; prevent dryness.

Fume Silica

What is it doing in the product?

Anti-settling, Thickening and Anti-sagging agents.

What is it doing to your hair?

Soften hair and reduce static build up.

Xanthun Gum

What is it doing in the product?

Stabilizer, Thickener, Binder and Skin-conditioning agent.

What is it doing to your hair?

Helps facilitate ease of use.

Starch

What is it doing in the product?

Volumizer.

What is it doing to your hair?

Makes hair less greasy and keeps hair fresh.

D&C Approved Ultramarine Blue Color

What is it doing in the product?

Color additives.

What is it doing to your hair?

Helps minimise unwanted tones after bleaching.

Hydrogen Peroxide

What is it doing in the product?

Strong oxidizing property.

What is it doing to your hair?

Act as a bleaching agent.

Glyceryl Stearate (and) PEG 100 Stearate

What is it doing in the product?

Act as an emulsifier and prevent the product from separating.

What is it doing to your hair?

As it is derived from fatty acid it acts as an emollient.

Light Liquid Paraffin

What is it doing in the product?

Acts as an emollient.

What is it doing to your hair?

It coats the hair shaft, thereby preventing toxins from being released.

Orthophosphoric Acid

What is it doing in the product?

To maintain the pH of the formulation.

What is it doing to your hair?

To improve effectiveness of the product.

Sodium Stannate

What is it doing in the product?

Acts as a stabilizer.

What is it doing to your hair?

It stabilize the product without disturbing its quality.

Olive Oil

What is it doing in the product?

Contains high antioxidants.

What is it doing to your hair?

It prevents the hair from cell damage and nourishes and conditions the hair at the same time to improve its quality.

Flax Seed Oil

What is it doing in the product?

Rich in Omega 3 fatty acid.

What is it doing to your hair?

Improves dry and brittle strands.

Hydrolyzed Flax Protein

What is it doing in the product?

Contains Vitamin B which strengthen hair.

What is it doing to your hair?

Seal the cuticle and reduce the frizziness.

Hydrolyzed Quinoa

What is it doing in the product?

Contains amino acid, which penetrate into hair shaft for powerful protection.

What is it doing to your hair?

Hair color retention, repairs damaged hair.

PEG 100 Stearate and Glyceryl stearate SE

What is it doing in the product?

Acts as an emulsifier and stabilizer to prevent the product from separating.

What is it doing to your hair?

As it is derived from fatty acid it acts as an emollient and soften the hair.

Candelilla Wax

What is it doing in the product?

Vegetable wax used as a viscosity modifier and an emollient.

What is it doing to your hair?

Rich in nutrients and prevent moisture loss in scalp and hair.

Caprylic/Capric Triglyceride

What is it doing in the product?

Acts as a hair conditioning agent.

What is it doing to your hair?

It retains moisture in hair and prevents dryness.

Sodium Pyrrolidone Carboxylate

What is it doing in the product?

Used as a humectant.

What is it doing to your hair?

Moisturizing Agent, it gives suppleness, humectancy & moisturizing property.

Hydroxyethylcellulose

What is it doing in the product?

It is a thickening agent.

What is it doing to your hair?

Improves the appearance and texture of the product.

Garcinia Indica Seed Butter

What is it doing in the product?

Used as conditioning agent.

What is it doing to your hair?

Strengthens the hair strands, making them thicker and increasing the elasticity.

Macadamia Ternifolia Seed Oil

What is it doing in the product?

Acts as an emollient (active).

What is it doing to your hair?

The emollient qualities of macadamia oil can help smooth hair, giving it a shinier appearance.

Linum Usitatissimum Seed Oil

What is it doing in the product?

Acts as an emollient (active).

What is it doing to your hair?

The omega-3 fatty acids present in flaxseed oil can help in strengthening hairs, Helps to reduce dryness of hairs.

Aloe Barbadensis Leaf Extract and Cocos Nucifera Oil

What is it doing in the product?

Used for its anti-inflammatory properties (active).

What is it doing to your hair?

It has a chemical make up like that of keratin and it rejuvenates the hair with its own nutrients, giving it more elasticity and preventing breakage.

Hydrolyzed Keratin

What is it doing in the product?

Contains large protein molecule that allows it to penetrate the hair cuticle.

What is it doing to your hair?

It improves hair texture, minimizes the damaging effects of sun exposure, heat styling, chemical treatments, and combing hair.

Glyceryl Monostearate SE

What is it doing in the product?

Emulsifier 

What is it doing to your hair?

It helps give creamy smooth feel to the formulation and softens our hair

Stearic Acid

What is it doing in the product?

Emulsifier

What is it doing to your hair?

It coats the hair shaft, conditions hair and gives protection without making hair dull or heavy.

Light Liquid Paraffin

What is it doing in the product?

Emollient

What is it doing to your hair?

It provides hair elasticity, helps reduce breakage, increase volume, helps in easy brushing, styling.

Acrylate Copolymer (and) Aqua

What is it doing in the product?

Film Former

What is it doing to your hair?

It enhances the appearance of product on hair.

Cyclopentasiloxane

What is it doing in the product?

Dry quickly and spread more easily. 

What is it doing to your hair?

It helps the formulation to dry quickly and spread more easily. It can make the hair feel silky without weighing it down.

Triethanolamine

What is it doing in the product?

Neutralizer

What is it doing to your hair?

It has no direct effect on the skin and hair. It is an inactive ingredient that keeps the formulations usable and preserves the texture.

Earthy Soul

What is it doing in the product?

Fragrance 

What is it doing to your hair?

It neutralizes any unpleasant odour.

Pearls

What is it doing in the product?

Pearly Effect or Shine

What is it doing to your hair?

Pearlescent colorants provide eye-catching appeal and results in sparkle finish.

Cyclopentasiloxane & Dimethicone

What is it doing in the product?

Vegan, Non-GMO thickening agent.

What is it doing to your hair?

Creates a film on hair strands, imparts soft, velvety feel on hair shaft; conditions hair and split-ends.

Cyclopentasiloxane & Phenyltrimethicone & Dimethicone & C12-15 alkyl benzoate & Dimethicone crosspolymer

What is it doing in the product?

Clear & Transparency agent.

What is it doing to your hair?

Detangles your hair & enhances shine & gloss.

C12-15 Alkyl Benzoate

What is it doing in the product?

Non greasy, non-oily vehicle.

What is it doing to your hair?

Encourages smooth application on hair.

Iso Propyl Myristate

What is it doing in the product?

Vehicle / base.

What is it doing to your hair?

Hydrates hair & scalp, locks moisture and enhances the nutrients so as to penetrate hair shaft.

Bis-Diisopropanolamino-PG-Propyl Disiloxane/Bis-vinyl Dimethicone

What is it doing in the product?

Biodegradable and Amino acid based active.

What is it doing to your hair?

Reduces dry friction, improves wet & dry combing, heat & Colour Protection.

Phenyl Trimethicone

What is it doing in the product?

As an active.

What is it doing to your hair?

It gives excellent shine & protects hair from UV rays and boosts SPF factor.

Chenopodium Quinoa Seed Oil

What is it doing in the product?

As a natural oil.

What is it doing to your hair?

Rich source of amino acids which helps to strengthen hair follicles naturally, repair by nourishing & hydrating the scalp.

Tocopheryl Acetate

What is it doing in the product?

Antioxidant.

What is it doing to your hair?

It has strong antioxidant properties which helps to reduce scalp layer damages and supports  healthy scalp.

Helianthus Annuus (Sunflower) Oil

What is it doing in the product?

Hair oil base.

What is it doing to your hair?

Rich Oleic acid & linolic acid  helps to stop hair breakage, has anti-inflammatory properties which helps to reduce dandruff and relieve an itchy scalp.

Oryza Sativa Bran (Ricebrian) Oil

What is it doing in the product?

Hair oil base.

What is it doing to your hair?

Vitamin rich, amino acid & Minerals strengthens hair root, adds shine.

Sesamum Indicum (Sesame) Oil

What is it doing in the product?

Solubilize  essential chemical constituents from dried herbs.

What is it doing to your hair?

Rich with omega fatty acid helps to increase blood circulation of scalp and promotes hair growth, prevents hair from UV rays gives strengthening to hair root.

Cocos Nucifera (Coconut) Oil

What is it doing in the product?

Hair oil base.

What is it doing to your hair?

It has high Lauric acid which is easily absorbed by hair shaft and acts as a carrier of nutrients from the root to tip of hair.

Prunus Dulcis (Sweet Almond) Oil

What is it doing in the product?

Rich in Vit. E (Hair shaft nourishment).

What is it doing to your hair?

Gives shine & stiffness to the Hair cuticles.

Brassica Napus L. (Canola) Oil

What is it doing in the product?

Rich in Vit E & K (Hair Shaft Nourishment).

What is it doing to your hair?

Hydrates hair shaft, prevents water loss by coating the hair strands to lock the moisture. This prevents issues like frizziness and split ends.

Butylated Hydroxytoluene (BHT)

What is it doing in the product?

Antioxidant.

What is it doing to your hair?

Helps to prevent all oils from rancidity.

Aloe Barbadensis Miller (Aloevera)

What is it doing in the product?

Ayurvedic ancient Grantha recommonded herbs for healthy Hair & Scalp as a  treatment as well as hair care.

What is it doing to your hair?

For hair shaft nourishment.

Emblica Officinalis Gaertn (Amla )

What is it doing in the product?

Ayurvedic ancient Grantha recommonded herbs for healthy Hair & Scalp as a  treatment as well as hair care.

What is it doing to your hair?

Revitalize chemical treated hair.

Bacopa Monnieri (Brahmi)

What is it doing in the product?

Ayurvedic ancient Grantha recommonded herbs for healthy Hair & Scalp as a  treatment as well as hair care.

What is it doing to your hair?

Gives nourishment.

Eclipta Prostrata Roxb (Bhringraj)

What is it doing in the product?

Ayurvedic ancient Grantha recommonded herbs for healthy Hair & Scalp as a  treatment as well as hair care.

What is it doing to your hair?

Prevents natural colour loss.

Hibiscus Rosa-Sinensis (Hibicus)

What is it doing in the product?

Ayurvedic ancient Grantha recommonded herbs for healthy Hair & Scalp as a  treatment as well as hair care.

What is it doing to your hair?

Gives nourishment.

Ricinus Communis (Castor) Oil

What is it doing in the product?

Scalp nourishment.

What is it doing to your hair?

Helps to increase flexibility as an old age remedy for reducing dandruff and gives smooth , strong & healthy hair shaft.

PEG 12 Dimethicone

What is it doing in the product?

Emollient & conditioning agent.

What is it doing to your hair?

Gives moisturising and conditioning effect on hair shaft.

Cetrimonium Chloride

What is it doing in the product?

Conditioning agent.

What is it doing to your hair?

It has anti-static, anti-frizz, and detangling properties.

Sodium Pyrrolidone Carboxylate

What is it doing in the product?

NMF Booster (Natural Moisturising Factor)

What is it doing to your hair?

It reduces the chances of hair damage. It is a specialised Ingredient for chemical treated hair, gives care & protection.

Glycerin

What is it doing in the product?

Humectant.

What is it doing to your hair?

Keeps Hair Hydrated & Healthy.

Phenoxyethanol & Ethylhexylglycerin,

What is it doing in the product?

Preservative.

What is it doing to your hair?

Prevent Fungal Growth in formulation

Disodium Ethylenediaminetetraacetic Acid

What is it doing in the product?

Chelating Agent.

What is it doing to your hair?

Prevents irritation and rashes on skin and scalp.

Triethanolamine

What is it doing in the product?

pH Adjuster.

What is it doing to your hair?

Maintain pH of the product.

Citric Acid

What is it doing in the product?

pH Adjuster.

What is it doing to your hair?

Maintain pH of the product.

Nymphaea Coerulea (Blue Lotus) Extract

What is it doing in the product?

Natural Extract / Revitalizer

What is it doing to your hair?

It strengthens the hair, improves its elasticity, revive hair protein and regains hair tensile strength.

Clitoria Ternatea (Butterfly Pea) Extract

What is it doing in the product?

Natural Extract / Strengthening

What is it doing to your hair?

It boosts hair growth as it contains a potent bioflavonoid, anthocyanin, which increases blood flow in the scalp, strengthening hair follicles.

Rosmarinus Officinalis (Rosemary) Extract

What is it doing in the product?

Natural Extract / Prevention

What is it doing to your hair?

It helps to prevent premature greying, helps to heal dry itchy scalp as well as prevents dandruff.

Syzygium Smithii (Lilly Pilly) Extract

What is it doing in the product?

Natural Extract / Revitalizer.

What is it doing to your hair?

It’s a natural hair plumper because of its rich astringent content. Vitamin C and fruit acids in the plant assist in voluminizing of the hair.

Hibiscus Sabdariffa Flower Extract

What is it doing in the product?

Natural Extract / Strengthening

What is it doing to your hair?

Rich in amino acids and various bioactive compounds that help nourish your hair and stimulate hair growth. These nutrients also help prevent premature hair greying.

Aspalathus Linearis (Rooibos) Extract

What is it doing in the product?

Natural Extract / Minerals.

What is it doing to your hair?

Rooibus can help strengthen your hair and make it shinier and softer. The active ingredients and minerals, may help promote hair growth.

Camellia Sinensis Leaf (Green Tea) Extract

What is it doing in the product?

Natural Extract / Revitalizer.

What is it doing to your hair?

Helps moisturise and condition the hair and scalp.

Calendula Officinalis Extract

What is it doing in the product?

Natural Extract / Strengthening

What is it doing to your hair?

It  helps to strengthen hair by increasing collagen formation and blood circulation. It can also soothes inflamed scalp.

Plumeria Alba Flower Extract

What is it doing in the product?

Natural Extract / Repairs.

What is it doing to your hair?

Repairs damage, protects from harmful UV rays, and hydrates the hair shaft.

Aqua (Water)

What is it doing in the product?

The Solvent For the Product.

What is it doing to your hair?

Hydrates and helps distribute other ingredients

Light Liquid Paraffin

What is it doing in the product?

The Emollient For the Product.

What is it doing to your hair?

Adds shine and smoothness

Monoethanolamine

What is it doing in the product?

The pH Adjuster For the Product.

What is it doing to your hair?

Helps to open hair cuticles for color penetration

Cetostearyl Alcohol

What is it doing in the product?

The Emulsifier, Stabilizer For the Product.

What is it doing to your hair?

Conditions and adds viscosity

Glycerin

What is it doing in the product?

The Humectant For the Product.

What is it doing to your hair?

Moisturizes and prevents drying

Cetyl Alcohol

What is it doing in the product?

The Emollient, Stabilizer For the Product.

What is it doing to your hair?

Conditions and adds creaminess

Steareth-2, Steareth-21

What is it doing in the product?

The Emulsifiers For the Product.

What is it doing to your hair?

Aid in blending and stability of the formula

Emulsifying Wax

What is it doing in the product?

The Emulsifier For the Product.

What is it doing to your hair?

Helps to blend oil and water components

Polyquaternium-39, Polyquaternium-73

What is it doing in the product?

The Conditioning Agents For the Product.

What is it doing to your hair?

Improve hair manageability and softness

Prunus Amygdalus Dulcis (Sweet Almond) Oil

What is it doing in the product?

The Moisturizer, Emollient For the Product.

What is it doing to your hair?

Nourishes and adds shine

Parfum (Fragrance)

What is it doing in the product?

The Fragrance For the Product.

What is it doing to your hair?

Provides pleasant scent

Propanediol (and) Water (and) Botrytis Cinerea/Passiflora Edulis Fruit Extract/Piceatannol Ferment Lysate Filtrate

What is it doing in the product?

The Antioxidant, Conditioner For the Product.

What is it doing to your hair?

Protects and revitalizes hair

Sodium Sulfite

What is it doing in the product?

The Antioxidant For the Product.

What is it doing to your hair?

Preserves the dye and prevents oxidation

Ascorbic Acid

What is it doing in the product?

The Antioxidant For the Product.

What is it doing to your hair?

Protects hair and scalp from free radical damage

Quaternium-91 (and) Behentrimonium Chloride (and) Myristyl Myristae (and) Cetearyl Alcohol

What is it doing in the product?

The Conditioning Agents For the Product.

What is it doing to your hair?

Softens and detangles hair

EDTA

What is it doing in the product?

The Chelating Agent For the Product.

What is it doing to your hair?

Prevents metal ion buildup and maintains clarity

Titanium Dioxide (CI77891)

What is it doing in the product?

The Colorant For the Product.

What is it doing to your hair?

Provides opacity and brightness

p-Aminophenol, 2-Methylresorcinol, Toluene-2,5-Diamine, M-Aminophenol

What is it doing in the product?

The Dye Precursors For the Product.

What is it doing to your hair?

Contribute to the color formation

Aloe Barbadensis Leaf Extract

What is it doing in the product?

The Soothing Agent For the Product.

What is it doing to your hair?

Soothes scalp and conditions hair

Emblica Officinalis Fruit Extract (Amla)

What is it doing in the product?

The Antioxidant, Nourishing Agent For the Product.

What is it doing to your hair?

Promotes hair growth and adds shine

Hibiscus Rosa Sinensis Flower Extract (Hibiscus)

What is it doing in the product?

The Conditioning Agent For the Product.

What is it doing to your hair?

Strengthens and conditions hair

Aqua (Water)

What is it doing in the product?

Solvent, dissolves other ingredients.

What is it doing to your hair?

Provides moisture, helps spread the product evenly

Light Liquid Paraffin

What is it doing in the product?

Emollient, helps soften and smooth the hair.

What is it doing to your hair?

Makes hair feel smoother and less frizzy

Monoethanolamine

What is it doing in the product?

pH adjuster, helps to open hair cuticle for color penetration.

What is it doing to your hair?

Facilitates color penetration, can be drying if overused

Cetostearyl Alcohol

What is it doing in the product?

Emulsifier, thickener, and emollient.

What is it doing to your hair?

Provides conditioning and smoothness

Glycerin

What is it doing in the product?

Humectant, attracts moisture.

What is it doing to your hair?

Keeps hair hydrated and reduces dryness

Cetyl Alcohol

What is it doing in the product?

Emulsifier, thickener, and emollient.

What is it doing to your hair?

Adds smoothness and softness to the hair

Steareth-2

What is it doing in the product?

Emulsifier, helps blend oil and water.

What is it doing to your hair?

Ensures even consistency and application of the dye

Steareth-21

What is it doing in the product?

Emulsifier, helps blend oil and water.

What is it doing to your hair?

Enhances the texture and consistency of the dye

Emulsifying Wax

What is it doing in the product?

Emulsifier, stabilizes the mixture.

What is it doing to your hair?

Helps maintain a stable and smooth product mixture

Polyquaternium-39

What is it doing in the product?

Film-forming agent, provides conditioning.

What is it doing to your hair?

Adds a protective coating, reduces static and frizz

Polyquaternium-73

What is it doing in the product?

Film-forming agent, provides conditioning.

What is it doing to your hair?

Improves hair texture, adds shine, and reduces static

Propanediol (and) Water (and) Botrytis Cinerea/Passiflora Edulis Fruit Extract/Piceatannol Ferment Lysate Filtrate

What is it doing in the product?

Humectant and antioxidant blend.

What is it doing to your hair?

Provides moisture and antioxidant benefits

Prunus Amygdalus Dulcis (Sweet Almond) Oil

What is it doing in the product?

Emollient, adds shine and moisture.

What is it doing to your hair?

Conditions and softens the hair, adds shine

Parfum (Fragrance)

What is it doing in the product?

Adds fragrance.

What is it doing to your hair?

Makes the product smell pleasant

Sodium Sulphite

What is it doing in the product?

Preservative, prevents oxidation.

What is it doing to your hair?

Extends shelf life, prevents degradation of the dye

Ascorbic Acid

What is it doing in the product?

Antioxidant, stabilizes the formulation.

What is it doing to your hair?

Protects hair and dye from oxidative damage

EDTA

What is it doing in the product?

Chelating agent, binds metal ions.

What is it doing to your hair?

Enhances the effectiveness and stability of the dye

Titanium Dioxide (CI77891)

What is it doing in the product?

Opacifying agent, adds color and opacity.

What is it doing to your hair?

Provides uniform color coverage

p-Aminophenol

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Contributes to the dyeing process, imparts color

Toluene-2,5-Diamine Sulphate

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Penetrates hair shaft, contributes to long-lasting color

M-Aminophenol

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Contributes to the dyeing process, imparts color

Hydroxyethyl 3,4-methylenedioxyaniline hydrochloride

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Adds color, penetrates hair for lasting results

2,4-Diamino phenoxyethanol Hcl

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Works with other dyes to achieve desired shade

4-Amino 2-Hydroxy Toluene

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Contributes to color formulation

Aloe Barbadensis Leaf Extract

What is it doing in the product?

Conditioning agent, soothes and moisturizes.

What is it doing to your hair?

Adds moisture, soothes scalp, and conditions hair

Emblica Officinalis Fruit Extract

What is it doing in the product?

Antioxidant and conditioning agent.

What is it doing to your hair?

Protects hair from damage, conditions and adds shine

Hibiscus Rosa Sinensis Flower Extract

What is it doing in the product?

Conditioning agent.

What is it doing to your hair?

Strengthens hair, adds shine, and enhances hair health

Aqua (Water)

What is it doing in the product?

Solvent, dissolves other ingredients.

What is it doing to your hair?

Provides moisture, helps spread the product evenly

Light Liquid Paraffin

What is it doing in the product?

Emollient, helps soften and smooth the hair.

What is it doing to your hair?

Makes hair feel smoother and less frizzy

Monoethanolamine

What is it doing in the product?

pH adjuster, helps to open hair cuticle for color penetration.

What is it doing to your hair?

Facilitates color penetration, can be drying if overused

Cetostearyl Alcohol

What is it doing in the product?

Emulsifier, thickener, and emollient.

What is it doing to your hair?

Provides conditioning and smoothness

Cetyl Alcohol

What is it doing in the product?

Emulsifier, thickener, and emollient.

What is it doing to your hair?

Adds smoothness and softness to the hair

Glycerin

What is it doing in the product?

Humectant, attracts moisture.

What is it doing to your hair?

Keeps hair hydrated and reduces dryness

Toluene-2,5-Diamine Sulphate

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Penetrates hair shaft, contributes to long-lasting color

Steareth-2

What is it doing in the product?

Emulsifier, helps blend oil and water.

What is it doing to your hair?

Ensures even consistency and application of the dye

Steareth-21

What is it doing in the product?

Emulsifier, helps blend oil and water.

What is it doing to your hair?

Enhances the texture and consistency of the dye

Prunus Amygdalus Dulcis (Sweet Almond) Oil

What is it doing in the product?

Emollient, adds shine and moisture.

What is it doing to your hair?

Conditions and softens the hair, adds shine

Emulsifying Wax

What is it doing in the product?

Emulsifier, stabilizes the mixture.

What is it doing to your hair?

Helps maintain a stable and smooth product mixture

Polyquaternium-7

What is it doing in the product?

Film-forming agent, provides conditioning.

What is it doing to your hair?

Adds a protective coating, reduces static and frizz

Polyquaternium-73

What is it doing in the product?

Film-forming agent, provides conditioning.

What is it doing to your hair?

Improves hair texture, adds shine, and reduces static

Propanediol (and) Water (and) Botrytis Cinerea/Passiflora Edulis Fruit Extract/Piceatannol Ferment Lysate Filtrate

What is it doing in the product?

Humectant and antioxidant blend.

What is it doing to your hair?

Provides moisture and antioxidant benefits

Quaternium-91 (and) Cetrimonium Methosulfate (and) Cetearyl Alcohol

What is it doing in the product?

Conditioning agent, improves combability and texture.

What is it doing to your hair?

Conditions hair, reduces static, and improves manageability

Parfum (Fragrance)

What is it doing in the product?

Adds fragrance.

What is it doing to your hair?

Makes the product smell pleasant

Ascorbic Acid

What is it doing in the product?

Antioxidant, stabilizes the formulation.

What is it doing to your hair?

Protects hair and dye from oxidative damage

Sodium Sulfite

What is it doing in the product?

Preservative, prevents oxidation.

What is it doing to your hair?

Extends shelf life, prevents degradation of the dye

Disodium EDTA

What is it doing in the product?

Chelating agent, binds metal ions.

What is it doing to your hair?

Enhances the effectiveness and stability of the dye

2,4-Diaminophenoxyethanol Hcl

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Works with other dyes to achieve desired shade

Hydroxyethyl 3,4-methylenedioxyaniline hydrochloride

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Adds color, penetrates hair for lasting results

M-Aminophenol

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Contributes to the dyeing process, imparts color

1-Phenyl-3-Methyl-5-Pyrazolone

What is it doing in the product?

Hair dye intermediate, provides color.

What is it doing to your hair?

Works with other colorants for desired shade

Titanium Dioxide (CI77891)

What is it doing in the product?

Opacifying agent, adds color and opacity.

What is it doing to your hair?

Provides uniform color coverage

Aloe Barbadensis (Aloe Vera) Leaf Extract

What is it doing in the product?

Conditioning agent, soothes and moisturizes.

What is it doing to your hair?

Adds moisture, soothes scalp, and conditions hair

Emblica Officinalis (Amla) Fruit Extract

What is it doing in the product?

Antioxidant and conditioning agent.

What is it doing to your hair?

Protects hair from damage, conditions and adds shine

Hibiscus Rosa Sinensis (Hibiscus) Flower Extract

What is it doing in the product?

Conditioning agent.

What is it doing to your hair?

Strengthens hair, adds shine, and enhances hair health