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Ingredients

We care deeply about the health of your hair, so we make sure that only the best quality ingredients are used for our colors. Our formulations are enriched with natural herbal extracts to further enhance your hair health. To ensure complete transparency, we have listed all our ingredients here, along with the role they play in our formulations, and the effect they have on your hair.

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Color

Conditioner

Blonder Powder

Developer (90%)

Fine Tone

Color Bombs

Shampoo

Aqua

What is it doing in the product?

The base for product.

What is it doing to your hair?

Encourages even application.

Disodium EDTA

What is it doing in the product?

To improve binding and stability of the product (chelating agent).

What is it doing to your hair?

Prevents irritation and rashes on the skin and scalp.

Propylene Glycol

What is it doing in the product?

Used as a humectant and solvent. It also simplifies and enhances ingredient penetration through the hair.

What is it doing to your hair?

Offers moisturizing benefits to the hair. The hair gets a smooth and non-sticky feel after using the product.

Cetostearyl Alcohol

What is it doing in the product?

Used as a thickening agent in the product to enhance the texture and feel.

What is it doing to your hair?

Creates a protective layer on the hair, prevents loss of water, and results in smooth and healthy-looking hair.

PEG 100 Stearate

What is it doing in the product?

Acts as an emulsifier and stabilizer to prevent the product from separating.

What is it doing to your hair?

As it is derived from fatty acid it acts as an emollient and softens the hair.

Panthenol

What is it doing in the product?

It is a byproduct of pantothenic acid (vitamin B-5) and acts as a humectant

What is it doing to your hair?

It helps strengthen hair, retain moisture, and improves the texture of damaged hair

Steareth 2

What is it doing in the product?

Acts as a surfactant, disrupting surface tension, assisting the mix of oil and water.

What is it doing to your hair?

Cleanses the hair by lifting the dirt trapped inside the hair’s oil and rinsing it away from the hair.

Euxyl PE 9010

What is it doing in the product?

It is a broad-spectrum preservative effective against bacteria, yeast, and mold.

What is it doing to your hair?

It is paraben-free, formaldehyde-free, and has no adverse effect on the hair.

Perfume

What is it doing in the product?

Masking the inherent smell of some ingredients and enhancing the experience of using the product.

What is it doing to your hair?

Imparts pleasant fragrance on application.

Citric Acid

What is it doing in the product?

To maintain the PH of the formulation.

What is it doing to your hair?

Treats itchy scalp and stimulates hair growth.

Basic Dyes

What is it doing in the product?

Used as a Coloring agent.

What is it doing to your hair?

Basic dyes coat the surface of the hair to produce a semi-permanent effect lasting for at least a few washes.

Phyllanthus Emblica (Amla Extract)

What is it doing in the product?

Used for its anti-microbial properties (active).

What is it doing to your hair?

Serves as a natural hair conditioner and nourishes, strengthens, and reduces frizziness in the hair thereby making it shiny and voluminous.

Eclipta Prostrata (Bhringraj extract)

What is it doing in the product?

Used for its anti-fungal properties (active)

What is it doing to your hair?

Prevents dandruff and dry scalp by activating the sebaceous glands. Moreover, it helps in improving the blood circulation at the root of the hair bringing more nutrients to support hair growth.

Bacopa Monnieri (Brahmi extract)

What is it doing in the product?

Used for its anti-bacterial properties (active).

What is it doing to your hair?

Creates a natural protective layer around the hair follicles that keeps the hair fibers healthy. Reduces split ends and makes the entire mane lustrous.

Aloe Vera Extract

What is it doing in the product?

Used for its anti-inflammatory properties (active).

What is it doing to your hair?

It has a chemical make up like that of keratin and it rejuvenates the hair with its own nutrients, giving it more elasticity and preventing breakage.

Hibiscus Extract

What is it doing in the product?

Used for its antioxidant properties (active).

What is it doing to your hair?

The naturally occurring amino acids and vitamins in hibiscus flowers provide the hair with the nutrients that prevents premature greying.

Almond Oil

What is it doing in the product?

Acts as an emollient (active).

What is it doing to your hair?

Improves the texture of hair and protects hair from dryness and split ends.

Cetrimonium Chloride

What is it doing in the product?

It is a Cationic surfactant and acts as a conditioning agent.

What is it doing to your hair?

It is used to prevent static and buildup in the hair. It cleanses and eliminates odor by preventing the growth of microorganisms and enabling water to mix with dirt and rinse away

Paraffinum Liquidum

What is it doing in the product?

Acts as an emollient.

What is it doing to your hair?

It coats the hair shaft, thereby preventing toxins from being released.

Behentrimonium Chloride

What is it doing in the product?

It is a Cationic surfactant and acts as a conditioning agent.

What is it doing to your hair?

Keeps hair frizz-free and makes them manageable and soft.

GHTC

What is it doing in the product?

Acts as a binding and conditioning agent.

What is it doing to your hair?

 It hydrates the hair by sealing in the moisture. Also prevents hair breakage and makes hair smooth and shiny.

AAPT Chloride

What is it doing in the product?

Color protecting agent.

What is it doing to your hair?

It provides long-lasting damage repair, color protection and restores hair to its natural hydrophobic state.

Polyquaternium-10

What is it doing in the product?

Polymeric quaternary ammonium salt of hydroxyethyl cellulose, act as a anti-static agent.

What is it doing to your hair?

It is an anti-static agent, film former.  It will add softness and shine to dry hair.

Sodium Lauryl Sarcosinate

What is it doing in the product?

It is an anionic surfactant derived from sarcosine used as a foaming and cleansing agent. Mild surfactant with high foaming power.

What is it doing to your hair?

Cleanses the scalp and hair.

Sodium Methyl Cocyl Taurate

What is it doing in the product?

Used as a secondary foaming agent.

What is it doing to your hair?

Mild surfactant with no irritation.

Coco Glucoside

What is it doing in the product?

Non-ionic surfactant that can be used as a foaming, cleansing.

What is it doing to your hair?

Provides foaming lather without causing any scalp irritation.

Decyl Glucoside

What is it doing in the product?

Mild non-ionic surfactant.

What is it doing to your hair?

Ultra mild, retains moisture and prevents dryness even with repeated use.

Cocoamidopropyl Betaine

What is it doing in the product?

Act as a Foam booster.

What is it doing to your hair?

Creates thick lather, softens hair and reduces static.

Glycerin

What is it doing in the product?

Used as a humectant and solvent. It also simplifies and enhances ingredient penetration through the hair.

What is it doing to your hair?

Keeps hair moisturized, hydrated and healthy.

PEG 160 Sorbitan Triisostearate

What is it doing in the product?

Hydrophilic liquid thickener.

What is it doing to your hair?

Increases product viscosity without any change in effectiveness.

Pyrrolidone Carboxylate

What is it doing in the product?

It is the sodium salt version of pyrrolidone carboxylic acid.

What is it doing to your hair?

Retains moisture and gives suppleness to hair.

Polyethylene Glycol 150 Distearate

What is it doing in the product?

Acts as an emulsifier and stabilizer to prevent the product from separating.

What is it doing to your hair?

Acts as an emollient and softens the hair.

Olive oil PEG 7 Ester

What is it doing in the product?

Emollient.

What is it doing to your hair?

It gives outstanding emolliency.

Phenoxyethanol and Ethylhexylglycerin

What is it doing in the product?

It is a broad spectrum preservative effective against bacteria, yeast and mould.

What is it doing to your hair?

Paraben-free, formaldehyde-free, has no adverse effect on hair.

Cocomonoethanolamide

What is it doing in the product?

Foam booster & viscosity builder

What is it doing to your hair?

Improves the formula without affecting the effect.

Dyes

What is it doing in the product?

Used as a toning agent.

What is it doing to your hair?

Blue color from the dyes coat the surface of the hair to neutralize the yellowness of the base.

Aloe Barbadensis Leaf Extract

What is it doing in the product?

Used for its anti-inflammatory properties (active).

What is it doing to your hair?

Similar to keratin, rejuvenates hair, giving it more elasticity and preventing breakage.

Emblica Officinalis Extract

What is it doing in the product?

Used for its anti-microbial properties (active).

What is it doing to your hair?

Nourishes, strengthens and reduces frizziness in the hair making it shiny and voluminous.

Hibiscus Rosa Sinensis Flower Extract

What is it doing in the product?

Used for its antioxidant properties (active).

What is it doing to your hair?

Prevents premature greying.

Potassium Persulfate

What is it doing in the product?

Oxidizing agent.

What is it doing to your hair?

Lightening hair by reacting with hydrogen peroxide in developer.

Ammonium Persulphate

What is it doing in the product?

Oxidizing agent.

What is it doing to your hair?

Lightening hair by reacting with hydrogen peroxide in developer.

Silica Gel

What is it doing in the product?

Desiccant.

What is it doing to your hair?

Strengthen hair and prevent thinning.

Sodium Silicate

What is it doing in the product?

Deflocculant AND pH adjuster.

What is it doing to your hair?

Remove impurities and improve the health of the scalp.

Magnesium Carbonate Hydroxide

What is it doing in the product?

Absorbent, Opacifying agent.

What is it doing to your hair?

Allowing moisture to penetrate the hair.

Sodium Stearate

What is it doing in the product?

Stabilizer.

What is it doing to your hair?

Ultra mild with good foaming effect,  retaining moisture even when used repeatedly; prevent dryness.

Fume Silica

What is it doing in the product?

Anti-settling, Thickening and Anti-sagging agents.

What is it doing to your hair?

Soften hair and reduce static build up.

Xanthun Gum

What is it doing in the product?

Stabilizer, Thickener, Binder and Skin-conditioning agent.

What is it doing to your hair?

Helps facilitate ease of use.

Starch

What is it doing in the product?

Volumizer.

What is it doing to your hair?

Makes hair less greasy and keeps hair fresh.

D&C Approved Ultramarine Blue Color

What is it doing in the product?

Color additives.

What is it doing to your hair?

Helps minimise unwanted tones after bleaching.

Hydrogen Peroxide (50%)

What is it doing in the product?

Strong oxidizing property.

What is it doing to your hair?

Act as a bleaching agent.

Glyceryl Stearate (and) PEG 100 Stearate

What is it doing in the product?

Act as an emulsifier and prevent the product from separating.

What is it doing to your hair?

As it is derived from fatty acid it acts as an emollient.

Light Liquid Paraffin

What is it doing in the product?

Acts as an emollient.

What is it doing to your hair?

It coats the hair shaft, thereby preventing toxins from being released.

Orthophosphoric Acid

What is it doing in the product?

To maintain the pH of the formulation.

What is it doing to your hair?

To improve effectiveness of the product.

Sodium Stannate

What is it doing in the product?

Acts as a stabilizer.

What is it doing to your hair?

It stabilize the product without disturbing its quality.

Olive Oil

What is it doing in the product?

Contains high antioxidants.

What is it doing to your hair?

It prevents the hair from cell damage and nourishes and conditions the hair at the same time to improve its quality.

Flax Seed Oil

What is it doing in the product?

Rich in Omega 3 fatty acid.

What is it doing to your hair?

Improves dry and brittle strands.

Soluble Starch

What is it doing in the product?

Base for the product.

What is it doing to your hair?

Encourages even application.

Sodium Bicarbonate

What is it doing in the product?

To create a fizzing effect upon dipping the product.

What is it doing to your hair?

Helps get rid of unwanted build-up in hair.

Ricinus Communis Seed Oil

What is it doing in the product?

Acts as an emollient (active).

What is it doing to your hair?

Improves the texture of hair and protects hair from dryness and split ends.

Hydrolyzed Flax Protein

What is it doing in the product?

Contains Vitamin B which strengthen hair.

What is it doing to your hair?

Seal the cuticle and reduce the frizziness.

Hydrolyzed Quinoa

What is it doing in the product?

Contains amino acid, which penetrate into hair shaft for powerful protection.

What is it doing to your hair?

Hair color retention, repairs damaged hair.

PEG 100 Stearate and Glyceryl stearate SE

What is it doing in the product?

Acts as an emulsifier and stabilizer to prevent the product from separating.

What is it doing to your hair?

As it is derived from fatty acid it acts as an emollient and soften the hair.

Candelilla Wax

What is it doing in the product?

Vegetable wax used as a viscosity modifier and an emollient.

What is it doing to your hair?

Rich in nutrients and prevent moisture loss in scalp and hair.

Caprylic/Capric Triglyceride

What is it doing in the product?

Acts as a hair conditioning agent.

What is it doing to your hair?

It retains moisture in hair and prevents dryness.

Sodium Pyrrolidone Carboxylate

What is it doing in the product?

Used as a humectant.

What is it doing to your hair?

Moisturizing Agent, it gives suppleness, humectancy & moisturizing property.

Hydroxyethylcellulose

What is it doing in the product?

It is a thickening agent.

What is it doing to your hair?

Improves the appearance and texture of the product.

Garcinia Indica Seed Butter

What is it doing in the product?

Used as conditioning agent.

What is it doing to your hair?

Strengthens the hair strands, making them thicker and increasing the elasticity.

Macadamia Ternifolia Seed Oil

What is it doing in the product?

Acts as an emollient (active).

What is it doing to your hair?

The emollient qualities of macadamia oil can help smooth hair, giving it a shinier appearance.

Linum Usitatissimum Seed Oil

What is it doing in the product?

Acts as an emollient (active).

What is it doing to your hair?

The omega-3 fatty acids present in flaxseed oil can help in strengthening hairs, Helps to reduce dryness of hairs.

Aloe Barbadensis Leaf Extract and Cocos Nucifera Oil

What is it doing in the product?

Used for its anti-inflammatory properties (active).

What is it doing to your hair?

It has a chemical make up like that of keratin and it rejuvenates the hair with its own nutrients, giving it more elasticity and preventing breakage.

Hydrolyzed Keratin

What is it doing in the product?

Contains large protein molecule that allows it to penetrate the hair cuticle.

What is it doing to your hair?

It improves hair texture, minimizes the damaging effects of sun exposure, heat styling, chemical treatments, and combing hair.

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